This move is the first step towards a shared strategy to build a global company. Direct Travel’s executive team will remain in place, and will gain the additions of Brian Robertson (President, Vision Travel, Ontario West Region), and Joel Ostrov (President, Quebec East Region).
“We’re excited about this opportunity to move business into Canada. It was a natural progression and Vision Travel is a phenomenal company that will add new dimension to our organization,” says Ed Adams, CEO of Direct Travel.
“Coming together with Direct Travel makes sense for our business in North America,” says Brian Robertson, President, Vision Travel (Ontario West). “Our companies share the same values and commitment to providing our customers with high quality services, and a more personalized approach to travel.”
The combined companies will enhance services by extending their global reach, allowing them to fulfill the unique needs of their local markets through stronger relationships and more buying power across one organization. Together, Direct Travel and Vision will provide customers with more choice, while allowing them to continue to work with their established and trusted providers.
“We are excited about what this merger offers our customers,” says Joel Ostrov, President, Vision Travel (Quebec East). “We are enhancing our travel management services overall and offering the most advanced technologies to our customers.”
Adams adds, “This is a tremendous growth opportunity for both companies and will benefit our clients by broadening our position as leaders in travel well into the future.”
With close to 2,000 employees across North America, Direct Travel and Vision Travel represent over $3 billion in sales, and the expanded organization will have offices in over 60 locations.
The agreement is scheduled to be finalized by April 30, 2017.