Direct Access to
Better Business Travel

At Direct Travel, our vision for ‘The Perfect Trip’ starts with better access. Through one connected platform and a proven global model, we give organizations the most direct access to the content, data, and service they need to manage travel with confidence. Our Avenir platform brings booking, intelligence, policy, and expertise together in a unified experience that makes travel simpler for travelers and offers organizations greater visibility and control.

“At Direct Travel, our goal is simple: We aim to deliver a dramatically better travel experience for both businesses and travelers through providing exceptional service and innovative technology solutions.”

Christal Bemont

CEO

travel ecosystem

Our Offerings

Direct Travel elevates travel by aligning personalized service, advanced technology, and global expertise to deliver seamless experiences worldwide.

Travel Needs

Travel Stakeholders

ranked globally by size

# 10

Team members around the world

2000 +

Near perfect client retention rate

1 %

Countries supported globally

10 +

Business Travel

Align personalized services, advanced tech, and strategic account management with your business goals.

Personal Travel

Experience customized and detailed personal travel planning that elevates every journey.

Meetings & Events

Plan and execute impactful meetings and events with precision, backed by our expertise.

Our Avenir Platform

Avenir brings together the people, technology, content, and data behind business travel into one connected platform. The result is greater visibility, more choice, actionable intelligence, and a better experience for everyone.

Built to integrate with innovative technology partners and supported by Direct Travel's global service teams, Avenir delivers direct access to comprehensive content, trusted data, expert service, and the tools needed to manage and scale your travel program with confidence.

Featured Resources

The Value of Access: A New Model for Travel Management

The next evolution of Avenir is here. Learn how Direct Travel is making travel content, data, and service easier to access with one connected experience.

The Travel Pro’s Guide to GBTA 2026

Use these tips to navigate this year’s GBTA like a pro and get the most out of your convention experience.

Letʼs Get Started

Direct Travel—your passport to effortless corporate journeys. Connect with us today to start building unmatched travel solutions!

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Necessary Cookies

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Cookie	Duration	Description
__cf_bm	1 hour	Set by Cloudflare for supporting Cloudflare Bot Management.
__cfruid	session	Set by Cloudflare for identifying trusted web traffic.
__q_domainTest	1 second	Set by Qualified rarely when the domain can't be identified, and then immediately unset.
__q_state_*	10 years	Set by Qualified for identifying the visitor and their interaction with the Qualified Chat Messenger.
_752f8	session	Preserves visitor sessions for AI-driven customer support.
_cfuvid	session	Set by HubSpot’s CDN provider, Cloudflare, for handling rate limiting.
_fcdscblock	session	Opt-out cookie that disables tracking by Full Circle Insights.
_GRECAPTCHA	6 months	Set by Google reCAPTCHA for identifying bots to prevent spam.
ASP.NET_SessionId	session	Set by Microsoft's ASP.NET Application for storing session data during visits.
cli_user_preference	1 year	Keeps track of the cookie categories for which the user gave their consent.
cookielawinfo-checkbox-analytics	1 year	Records user consent for "Analytics" cookies.
cookielawinfo-checkbox-functional	1 year	Records user consent for "Functional" cookies.
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cookielawinfo-checkbox-necessary	1 year	Records user consent for "Necessary" cookies.
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cookielawinfo-checkbox-performance	1 year	Records user consent for "Performance" cookies.
CookieLawInfoConsent	1 year	Records CCPA status and default button state for each category.
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OPTOUT	never	Opt-out cookie that disables cookie-based interest-based advertising by Demandbase.
raygun4js-userid	never	Set by Raygun for detecting and diagnosing website errors.
rc::a	never	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
rc::b	session	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
rc::c	session	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
rc::f	never	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
viewed_cookie_policy	1 year	Stores whether the user consented to cookies.
wordpress_no_cache	session	Used by NGINX to bypass the page cache when present.
wp-wpml_current_language	session	Set by WPML for storing user language settings.

Functional Cookies

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Cookie	Duration	Description
__Secure-ROLLOUT_TOKEN	6 months	Set by YouTube for determining which videos have been played by a user.
__Secure-YEC	13 months	Set by YouTube to detect spam or fraudulent ad interactions.
li_gc	6 months	Stores LinkedIn visitor consent for non-essential cookies.
VISITOR_INFO1_LIVE	6 months	Measures bandwidth to select old or new YouTube video player interface.
VISITOR_PRIVACY_METADATA	6 months	Stores YouTube cookie consent state for the domain.
wpEmojiSettingsSupports	session	Set by WordPress for determining if the browser can display emojis.
YSC	session	Set by YouTube for tracking views of embedded YouTube videos.
yt-player-headers-readable	never	Set by YouTube for storing video playback and interface preferences.
yt-remote-cast-available	session	Set by YouTube for storing casting availability.
yt-remote-cast-installed	session	Set by YouTube for storing casting preferences.
yt-remote-connected-devices	never	Set by YouTube for storing video player preferences.
yt-remote-device-id	never	Set by YouTube for storing user’s video preferences for embedded videos.
yt-remote-fast-check-period	session	Set by YouTube for storing video player preferences.
yt-remote-session-app	session	Stores settings and interface info for the embedded YouTube video player.
yt-remote-session-name	session	Stores YouTube video player preferences for embedded videos.
yt.innertube::nextId	never	Set by YouTube for registering a unique ID to track viewed YouTube videos.
yt.innertube::requests	never	Set by YouTube for registering a unique ID to track viewed YouTube videos.
ytidb::LAST_RESULT_ENTRY_KEY	never	Set by YouTube for storing last clicked search result entry.

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Analytical cookies are used to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. The information collected by these cookies is used to create aggregated, anonymous analytics reports. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookie	Duration	Description
__hssc	1 hour	Set by HubSpot for tracking sessions and determining if the __hstc cookie should be updated.
__hssrc	session	Set by HubSpot for indicating if the user has restarted the browser or if it's a new session.
__hstc	6 months	Set by HubSpot for tracking visitor data, including timestamps and session numbers.
_clck	1 year	Persists the Clarity User ID and preferences, unique to that site, on the browser.
_clsk	1 day	Connects multiple page views by a user into a single Clarity session recording.
_ga	400 days	Set by Google Analytics for assigning a unique ID used to track user sessions.
_ga_*	400 days	Set by Google Analytics for storing and counting page views.
_gat_UA-*	1 minute	Set by Google Analytics for tracking user behavior.
ANONCHK	10 minutes	Sets to 0 by Clarity to indicate the MUID shouldn't be transferred to ANID.
CLID	1 year	Identifies the first-time Clarity saw this user on any site using Clarity.
hubspotutk	6 months	Set by HubSpot to track users and used when deduplicating contacts on form submit.
MR	7 days	Sets by Clarity for indicating whether to refresh MUID.
MUID	13 months	Identifies unique web browsers visiting Microsoft sites.
SM	session	Used in synchronizing the MUID across Microsoft domains.

Marketing Cookies

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Cookie	Duration	Description
__oppref	30 days	Used by OpenAI for storing click identifier to attribute conversions to ChatGPT ads.
_fbp	3 months	Set by Facebook for serving ads on Facebook or related platforms after visiting the website.
_fcdscst	session	Set by Full Circle Insights for tracking a visitor session for campaign attribution.
_fcdscv	2 years	Set by Full Circle Insights for storing a visitor ID used for marketing campaign attribution.
_gcl_au	3 months	Set by Google Tag Manager for testing ad efficiency of websites using their services.
_mkto_trk	400 days	Set by Marketo for storing a unique user ID and collecting user activity data.
_uetmsclkid	90 days	Set by Microsoft Advertising for storing the Microsoft Click ID to attribute conversions to ad clicks.
_uetmsdns	session	Set by Microsoft Advertising for managing consent preferences and controlling data transmission.
_uetsid	1 day	Set by Microsoft Advertising for tracking visits during a session and improving conversion accuracy.
_uetsid_exp	never	Set by Microsoft Advertising for storing the expiration date of the _uetsid cookie.
_uetvid	13 months	Set by Microsoft Advertising for identifying returning visitors and enabling remarketing.
_uetvid_exp	never	Set by Microsoft Advertising for storing the expiration date of the _uetvid cookie.
_zitok	1 year	Set by ZoomInfo to store a unique user ID for analytics, lead generation & marketing attribution.
audit	1 year	Used for Demandbase advertising via Magnite cookie sync.
bcookie	1 year	Set by LinkedIn for recognizing browser IDs from LinkedIn share buttons and ad tags.
BIGipServer*	session	Set by Marketo for collecting user activity data to provide relevant ads.
CMID	1 year	Used for Demandbase advertising via Index Exchange cookie sync.
CMPRO	90 days	Used for Demandbase advertising via Index Exchange cookie sync.
CMPS	90 days	Used for Demandbase advertising via Index Exchange cookie sync.
fr	3 months	Set by Facebook to show relevant ads by tracking user behavior on sites with the Facebook pixel.
IDE	1 day	Set by DoubleClick to serve targeted ads across the web to users based on previous visits to a site.
khaos	1 year	Used for Demandbase advertising via Magnite cookie sync.
metadata_cid	30 days	Set by Metadata for storing unique campaign ID and conversion tracking purposes.
metadata_cid_history	90 days	Set by Metadata for storing the history of the metadata_cid for any past campaigns.
metadata_session_id	session	Set by Metadata to track the number of sessions a specific account has on the site.
metadata_visitor_id	1 year	Set by Metadata to understand how many users from the account are coming on the site.
MSPTC	1 year	Set by Microsoft Advertising for serving relevant ads and measuring campaign effectiveness.
pxrc	90 days	Used for Demandbase analytics and advertising via LiveRamp cookie sync.
rlas3	1 year	Used for Demandbase analytics and advertising via LiveRamp cookie sync.
site_identity	1 year	Set by Salesloft for tracking website activity to help identify and qualify leads.
sliguid	1 year	Set by Salesloft for tracking website activity to help identify and qualify leads.
slireg	7 days	Set by Salesloft for tracking website activity to help identify and qualify leads.
slirequested	1 year	Set by Salesloft for tracking website activity to help identify and qualify leads.
SRM_B	13 months	Set by Microsoft to identify browsers for ad delivery, campaign tracking, and retargeting.
test_cookie	15 minutes	Set by DoubleClick for determining if the browser supports cookies.
tuuid	2 years	Used for analytics and advertising services provided by Demandbase.
tuuid_lu	2 years	Used for analytics and advertising services provided by Demandbase.
tv_UIDM	2 years	Used for Demandbase advertising via Magnite cookie sync.
tvid	1 year	Used for Demandbase advertising via Magnite cookie sync.
utm_campaign	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_content	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_medium	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_source	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_term	never	Stores UTM data to measure campaign performance and user acquisition sources.
ziwsSession	session	Set by ZoomInfo to identify a user session for company analytics and lead generation.
ziwsSessionId	session	Set by ZoomInfo to store a session ID and track activity for marketing analytics.

Performance Cookies

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gat	1 minute	Set by Google Universal Analytics for limiting requests and data collection on high-traffic sites.
_gid	1 day	Set by Google Analytics for storing visitor usage data for site performance reports.
lidc	1 day	Set by LinkedIn for facilitating data center selection.

Other Cookies

Business Travel

Personal Travel

Meetings & Events

Travel Needs

Travel Stakeholders

Avenir

Other Solutions

Resource Hub

Our Story

Business Travel

Introducing Avenir

Resource Hub

Our Story

Direct Access to Better Business Travel

Direct access to the broadest inventory of fares, rates, and options

Human expertise blended with technology to deliver personalized service

On-demand, AI-powered insights to drive smarter decisions

Integrated solutions and data from best-in-class technology partners

travel ecosystem

Travel Needs

Travel Stakeholders

Our Avenir Platform

Featured Resources

Letʼs Get Started

Letʼs Get Started

Direct Access to
Better Business Travel