The rebrand marks a new chapter in Direct Travel’s history as two brands become one to form a stronger, more consistent brand in the industry.
“We’re excited that the corporate business of Vision Travel will now officially be Direct Travel,” said Ed Adams, Direct Travel’s Chief Executive Officer. “Because we are a growing company, it’s crucial that we maintain global consistency by consolidating our brands to stand out in the industry and the broader travel ecosystem.”
There will be no changes to Vision Travel’s client services, locations, or personnel as a result of the rebrand. The leadership team will remain in place with Brian Robertson and Joel Ostrov setting the strategic vision and overseeing execution for each of their regions.
“Becoming Direct Travel, Inc. represents the next stage in our evolution,” said Brian Robertson, President, Canada West region. “We’re consistently evolving to meet the changing needs of Canadian organizations and we’re committed to doing so without sacrificing the great service our clients have come to know and expect from us.”
The organization’s leisure division will continue to operate under the Vision Travel brand in the Canada West region, with over 45 storefront locations across the country. The Canada East region will transition both corporate and leisure business.