“We share the philosophy of our global partner, ATPI, and many others in the industry that the travel sector can be a pioneer in mitigating the impact of business on the environment,” said John Coffman, Chief Financial Officer for Direct Travel. “Particularly as we grow and rebuild after two years of disruption, it’s important we lead with a sustainability-first approach.”
Direct ATPI Halo supports businesses in their efforts to reduce the environmental impact of their travel through measuring, offsetting and reducing related carbon dioxide emissions. It has been designed to support existing client-focused business units around the world as they grow and evolve, while making meaningful inroads toward the goals set out by governments worldwide to become net zero by 2050.
“This is the next step in evolving our existing sustainability efforts to provide even more choice and value for our clients,” said Donna Brokowski, Executive Vice President Of Global Supplier Management and Consulting for Direct Travel. “The carbon offset projects that Direct ATPI Halo utilizes are selected for their quality, integrity and effectiveness in addressing global environmental challenges.”
Direct ATPI Halo’s team provides recommendations and carbon neutrality consultancy services backed by accredited partners, including Respira and the Climate Neutral Group (CNG). The team has sourced more than 15 esteemed carbon credit projects in core business markets, prioritizing projects that provide a direct community benefit in developing countries. Additionally, Direct ATPI has invested in carbon credits at attractive bulk-buy prices for clients in a market that is increasing in value.
To learn more about Direct ATPI Halo, visit halo.directatpi.com.