At Direct Travel, we offer full-service meetings and events experiences through our wholly owned subsidiary, Creative Group, Inc. Our performance solutions encompass corporate meetings & events management, incentives, and recognition programs. We craft programs and experiences that inform, inspire, and reward, enabling individuals to reach their full potential. We call this Thrivability®.
Everything we do begins with understanding our clients’ "why." This guiding principle shapes our design process, allowing us to align with the business goals and audience needs of every event. We create personalized experiences that resonate on a deeper, more personal level, ensuring every detail reflects the experience’s broader vision and purpose. When participants connect with the event’s mission, they engage more actively, leading to greater event satisfaction, higher loyalty, and more measurable results.
Whether it's a small, intimate executive retreat or a national conference with 20,000 attendees, we are a full-service agency offering flexible solutions to meet every need. From hotel and group air sourcing to planning and production, we have every aspect of your event logistics covered. But more than just service providers, we are also your strategic and creative partners. This collaborative approach turns events into powerful drivers for achieving business objectives, ensuring you get the most from your investment.
Sales organizations and distribution channels need to operate flawlessly to maximize productivity. By implementing the right strategies, value propositions, resources, and support systems, you can achieve more with less, driving continuous growth and success.
We can help you optimize sales and channel partner success through
Inspiring employees and channel partners demands a strategic, human-centered approach that values individual motivations. By fostering genuine connections, organizations can create meaningful incentive programs that boost loyalty, engagement, and overall performance.
We can help you inspire and motivate by
Employee engagement remains a focus for organizations aiming to boost productivity and retention. Recent changes in work dynamics have transformed not just where employees work, but also their perceptions of work itself. Do your employees feel valued and motivated? Implementing an effective recognition strategy is a proven way to increase a team’s productivity, creativity, and success.
Our programs and experiences deliver
Whether it’s creating emotional connections to a new vision, fostering brand and product loyalty through shared experiences, or bringing people together to innovate, face-to-face experiences spark lasting change. Well-structured events encourage a sense of belonging in a diverse, evolving workforce and align audiences with the C-suite vision.
Our i|xperience® design methodology can help you
You’ll hear people talk about the high cost of turnover, but the actual costs are largely hidden. Incentives and recognition programs have a long-established track record of augmenting the employee value proposition and providing employee retention benefits. Building an employee recognition and retention strategy that is focused on your company’s culture and values is a great starting place.
We can help you retain employees with robust programs that
We design experiences and incentive programs that help people reach their full potential. Creative Group aligns you to your audience by way of unique, custom-tailored programs and experiences that deepen participant engagement and drive business results.
