Leadership
John Coffman

John Coffman, Chief Financial Officer

John Coffman is the Chief Financial Officer of Direct Travel, a leading corporate Travel Management Company that provides solutions and innovations in business travel to its clients.

A Certified Public Accountant, John possesses over 30 years of experience, including 13 years of public accounting and 17 years of industry experience in various finance positions. As CFO, John is responsible for the overall financial management of the company, its financial reporting and transparency, mergers and acquisitions and long-term planning.

Prior to this position, John served as Vice President of Global Mergers and Acquisitions at Carlson Wagonlit Travel (CWT) for five years, where he directed the completion of seven acquisitions, across four continents.

Previous to his tenure at CWT, John held key finance roles at TQ3Navigant over a period of nine years, ultimately serving as Chief Accounting Officer where he was instrumental in developing and executing the overall business strategy and growth initiatives for the company.

John also served on the Audit and Business Advisory team at Price Waterhouse for 12 years, where his excellent industry knowledge and business acumen was instrumental in managing numerous auditing and acquisition engagements. John earned his Bachelor of Science in Business through the University of Tennessee in Knoxville.